8 Keys to a Successful Marketing Operations Partnership
Congratulations! You’ve decided to take the plunge and invest in a Marketing Performance Management implementation or upgrade an existing legacy system. You’ve found the technology provider and maybe have even decided to work with a partner like QuintoVate to ensure the implementation goes smoothly.
We’ve discussed in a previous post about the steps needed to ensure a successful implementation. This post talked about the actual implementation process, broken down into five steps: Design, Build, Test, Deploy and Support.
In addition to these steps, it’s helpful to have a clear set of defined roles for both your internal team and whomever you’ve decided to partner with on the implementation. This helps to establish a strong working relationship — a partnership — to ensure that the process moves forward smoothly, efficiently and effectively.
We’ve broken it down to 8 key expectations that lead to implementation partnership success:
- Governance — strong, visible executive sponsorship and direct access to key business unit and IT leadership on all sides. Everyone needs to know that the top players are involved, invested and accessible when needed. This helps the entire implementation team know that the process is supported and will get any assistance when needed.
- Dedicated, trained resources who understand the business and technical requirements and are actively engaged in “taking work off the workplan.” When you have resources who are focused on getting things done, they will keep the project moving forward.
- Open, honest communications. Like any good partnership, the key to success is communication. Without it, plans get ignored or delayed, and the project timeline and ultimate success can be jeopardized.
- Clearly articulated expectations and willingness to prioritize. Unfortunately, not everything can be a number one priority. It’s important that all sides come together to establish a clear expectation of what needs to get done and when.
- Joint accountability. Success of an MPM implementation rests squarely on everyone’s shoulders. And success is more attainable if everyone involved recognizes that fact and takes ownership of the parts of the process for which they are accountable.
- Timely action on identified issues and design decisions. Small questions or concerns can lead to big delays if not acted upon quickly and definitively. Bigger issues can have an even more devastating impact. It’s important to define issues and challenges immediately as they come up, and then tackle them head-on to ensure the project timeline and goals don’t become derailed.
- A collaborative approach to solving problems. Tackling issues should be a team process. Your technology partner will have solutions that they suggest, but you also know what may or may not work best for your team and organization as a whole. Coming together to solve challenges means that the solutions will be more effective and will hopefully be enacted more quickly.
- A willingness to be respectfully challenged, and to think “outside-the-box.” Sometimes the best solutions are just outside of your comfort zone. Don’t be afraid to be challenged in your ideas on how things should be done — and conversely, don’t be afraid to do the challenging, either. After all, your MPM solution is YOURS, and should be crafted to fit your specific needs. That may mean thinking about the solution in different ways or trying something new for every team member.
An MPM deployment will go through a specific implementation process, but it should also come with a set of expectations for how the teams will interact and what roles everyone should play. Not only will this help reduce the stress that comes with any big organizational change, but it will help ensure that the implementation is efficient, effective and results in a solution that your organization can fully embrace — and get the most value from.
Want to learn more about how you can take your organization’s marketing technology to the next level? If you have any questions or thoughts around this topic, let’s connect.
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