It’s easy to get lost in the forest of marketing channel options available today. Should you focus more heavily on social media? Is some aspect of traditional marketing still valid
With the current marketing technology landscape, more than ever before, the CMO, marketing executives, and marketing managers have an abundance of information on their marketing efforts and a magnified view of
Have you ever seen the Saturday Night Live skit with Jimmy Fallon who plays “Nick Burns, your company’s IT guy”? Nick Burns is not very well liked. When he comes
Social media and digital media have shaken up the marketing world with new ideas and activities, such as customer-controlled promotion, user-generated content, big data and automated marketing. But it’s a
Marketing financials. Those two words can trigger thoughts of chaos, “Excel Hell”, and compiling hundreds of custom budgets into a report that no one would even understand without you standing
Marketing Performance Management (MPM) is a major buzzword in the marketing technology world these days. Luckily, MPM is not a temporary fad, or quick technology trend that will come and
ROI used to be so simple to figure out: send out a postcard with an offer and a phone number and see how many people call to place an order.
When it comes to our CRM systems, de-duping our data comes last on our list of priorities. It seems like a small thing; how destructive can it be to have
Marketers, especially those that work for large enterprises, are aware of the power that data holds. Any good Marketing Operations initiative has a laser-like focus on data (including Financial Data,
In our last post, we discussed the term modern marketing and the two main components that drive this forward – the modern marketer and the modern marketing department. In particular,