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Data & Analytics

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Follow Analytics Like Breadcrumbs to Find the Best Marketing Channels

by Anna Yarkosky
  • 0
  • 588
  • Data & Analytics / Marketing Project Management
  • 20 Jun

It’s easy to get lost in the forest of marketing channel options available today. Should you focus more heavily on social media? Is some aspect of traditional marketing still valid

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Why Marketing Metrics Matter

by Anna Yarkosky
  • 0
  • 495
  • Data & Analytics / Marketing Performance Management
  • 09 May

With the current marketing technology landscape, more than ever before, the CMO, marketing executives, and marketing managers have an abundance of information on their marketing efforts and a magnified view of

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Take the CIO to Lunch: Why You Need a Marketing and IT Partnership

by joshua.jamieson@marketsphere.com
  • 0
  • 457
  • Data & Analytics / Marketing Performance Management / Marketing Project Management
  • 11 Apr

Have you ever seen the Saturday Night Live skit with Jimmy Fallon who plays “Nick Burns, your company’s IT guy”? Nick Burns is not very well liked. When he comes

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The Big Shake-up: Rethinking your Marketing Organization’s Future

by Rachel Dixon
  • 0
  • 458
  • Change Assurance / Data & Analytics / Marketing Project Management
  • 28 Mar

Social media and digital media have shaken up the marketing world with new ideas and activities, such as customer-controlled promotion, user-generated content, big data and automated marketing. But it’s a

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The Importance of Insight into Marketing Financials and Performance Metrics

by joshua.jamieson@marketsphere.com
  • 0
  • 515
  • Data & Analytics / Marketing Performance Management
  • 20 Dec

Marketing financials. Those two words can trigger thoughts of chaos, “Excel Hell”, and compiling hundreds of custom budgets into a report that no one would even understand without you standing

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6 Reasons to Jump on the Marketing Performance Bandwagon

by Rachel Dixon
  • 0
  • 503
  • Data & Analytics / Marketing Automation / Marketing Performance Management / Sales Force Automation
  • 13 Sep

Marketing Performance Management (MPM) is a major buzzword in the marketing technology world these days. Luckily, MPM is not a temporary fad, or quick technology trend that will come and

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Want to Improve ROI? Then Focus on Your Data!

by joshua.jamieson@marketsphere.com
  • 0
  • 565
  • Data & Analytics
  • 16 Aug

ROI used to be so simple to figure out: send out a postcard with an offer and a phone number and see how many people call to place an order.

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Dirty Little Secret: Contact Dupes Sabotage Results

by joshua.jamieson@marketsphere.com
  • 0
  • 596
  • Data & Analytics
  • 28 Jun

When it comes to our CRM systems, de-duping our data comes last on our list of priorities.  It seems like a small thing; how destructive can it be to have

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New Challenges Around the Perception of Data-Driven Marketing

by joshua.jamieson@marketsphere.com
  • 0
  • 476
  • Data & Analytics
  • 12 Apr

Marketers, especially those that work for large enterprises, are aware of the power that data holds.  Any good Marketing Operations initiative has a laser-like focus on data (including Financial Data,

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Modern Marketing Defined: Part 2 – the Marketing Department

by Anna Yarkosky
  • 0
  • 543
  • Data & Analytics / Marketing Performance Management / Marketing Project Management
  • 15 Mar

In our last post, we discussed the term modern marketing and the two main components that drive this forward – the modern marketer and the modern marketing department. In particular,

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