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Marketing Project Management

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Follow Analytics Like Breadcrumbs to Find the Best Marketing Channels

by Anna Yarkosky
  • 0
  • 588
  • Data & Analytics / Marketing Project Management
  • 20 Jun

It’s easy to get lost in the forest of marketing channel options available today. Should you focus more heavily on social media? Is some aspect of traditional marketing still valid

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Take the CIO to Lunch: Why You Need a Marketing and IT Partnership

by joshua.jamieson@marketsphere.com
  • 0
  • 457
  • Data & Analytics / Marketing Performance Management / Marketing Project Management
  • 11 Apr

Have you ever seen the Saturday Night Live skit with Jimmy Fallon who plays “Nick Burns, your company’s IT guy”? Nick Burns is not very well liked. When he comes

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The Big Shake-up: Rethinking your Marketing Organization’s Future

by Rachel Dixon
  • 0
  • 458
  • Change Assurance / Data & Analytics / Marketing Project Management
  • 28 Mar

Social media and digital media have shaken up the marketing world with new ideas and activities, such as customer-controlled promotion, user-generated content, big data and automated marketing. But it’s a

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Help! I Need to Organize My Marketing Chaos!

by Rachel Dixon
  • 0
  • 653
  • Marketing Project Management
  • 31 Jan

The nature of marketing can be chaotic – fast-paced thinkers, quick turnarounds for deadlines, and constantly changing consumer demands. While we thrive on “good” chaos, there is a “bad” side

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Follow the Dollars: Marketing Spend Management

by Anna Yarkosky
  • 0
  • 622
  • Marketing Project Management
  • 17 Jan

Accountability. Why does that word have such a negative connotation? “Being held accountable” usually means someone’s in trouble. And when you’re talking about budgets, money and large numbers, being held

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Top 5 Ways to Engage Your Team when Implementing Technology

by Rachel Dixon
  • 0
  • 697
  • Change Assurance / Marketing Project Management
  • 06 Dec

So…you’re looking to implement new marketing technology for your organization? This transformational platform will be beyond beneficial to your end users for efficiency, management team for results, and executives for

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Top 10 Reasons We Are Thankful for Marketing Technology

by Rachel Dixon
  • 0
  • 517
  • Marketing Automation / Marketing Performance Management / Marketing Project Management / Sales Force Automation
  • 22 Nov

Marketing technology is so engrained in who we are at QuintoVate and what we believe in that we have many reasons to love this field. From the people to the

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To Automate or Not to Automate? Building Workflows that Enable Your People

by Brian Brownrigg
  • 0
  • 491
  • Change Assurance / Marketing Project Management
  • 11 Oct

y

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Supporting Change Assurance with Data

by Rachel Dixon
  • 0
  • 478
  • Change Assurance / Marketing Project Management
  • 27 Sep

There are many reasons why it can be tough to get marketing teams to adopt change. People are comfortable with what they’re used to, and hesitant to learn new ways

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Along With Installing Marketing Operations Software, Involve People

by Rachel Dixon
  • 0
  • 495
  • Change Assurance / Marketing Automation / Marketing Performance Management / Marketing Project Management
  • 30 Aug

Installation of a marketing operations or marketing automation software platform is a big event. The selection process and your excitement about the software’s potential, can take your attention away from

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