It’s easy to get lost in the forest of marketing channel options available today. Should you focus more heavily on social media? Is some aspect of traditional marketing still valid
Have you ever seen the Saturday Night Live skit with Jimmy Fallon who plays “Nick Burns, your company’s IT guy”? Nick Burns is not very well liked. When he comes
Social media and digital media have shaken up the marketing world with new ideas and activities, such as customer-controlled promotion, user-generated content, big data and automated marketing. But it’s a
The nature of marketing can be chaotic – fast-paced thinkers, quick turnarounds for deadlines, and constantly changing consumer demands. While we thrive on “good” chaos, there is a “bad” side
Accountability. Why does that word have such a negative connotation? “Being held accountable” usually means someone’s in trouble. And when you’re talking about budgets, money and large numbers, being held
So…you’re looking to implement new marketing technology for your organization? This transformational platform will be beyond beneficial to your end users for efficiency, management team for results, and executives for
Marketing technology is so engrained in who we are at QuintoVate and what we believe in that we have many reasons to love this field. From the people to the
There are many reasons why it can be tough to get marketing teams to adopt change. People are comfortable with what they’re used to, and hesitant to learn new ways
Installation of a marketing operations or marketing automation software platform is a big event. The selection process and your excitement about the software’s potential, can take your attention away from