Demand Metric Webinar
Today’s marketers live in one of two worlds. In one, they have the ability to prove marketing’s impact to their CEO, CFO, and Board. In the other, this is simply not possible. When marketers can prove their impact, they gain confidence, receive more budget, and become highly respected corporate contributors. When this does not exist, marketing is relegated to being a second class department with minimal power and is left to watch its resources dwindle. So, what is the difference between the true marketing leaders and the rest? The Answer: Advanced Marketing Performance Management (MPM). Demand Metric and VisionEdge Marketing’s research clearly shows that the organizations who are able to drive maximum impact and prove their worth are well on their way to becoming just as undeniably indispensable to their organizations as sales or finance. Join Demand Metric Chief Analyst Jerry Rackley, Sam Melnick, Director, Customer & Marketing Insights at Allocadia and Brian Brownrigg, Managing Director at QuintoVate as they discuss what leading companies are doing to master Marketing Performance Management. Click to download the full report.
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