Gain Insights from your Marketing Department — Avoid being a Groundhog
Groundhog’s day is tomorrow! Tomorrow you may be asking yourself asking “is Punxsutawney Phil going to see his shadow?” Even if he does see his shadow, only time will tell whether he predicted correctly or missed the mark.
At times, being part of a large organization can easily feel like being a groundhog: buried, heads down, not sure when the project is going to end. It’s even common to throw out timeline suggestions like “six more weeks” for a major campaign or initiative. Luckily, marketing operations software can be a helpful tool to keep everyone organized and in the know. Here are a few of the benefits from marketing operations tracking and performance insights:
Status of Projects – The beauty of a marketing operations tool is that you as a marketer have the ability to see where a project is at in the overall project life cycle. Also, you can see where your project fits into the bigger picture and whether or not it is associated to an overarching program or activity. With this ability to view and track project status, you should never feel in the dark and wonder if your project will be completed days early, or weeks late.
Resource Allocations – Often times as a manager, it can be hard to see where your marketing project team is at in terms of their time commitments and availability. Having the opportunity to view the resource allocations of your entire marketing team and know where they have flexibility and time to commit to the execution of a project is pivotal functionality to have as a manager.
Reporting – After a campaign has been executed, you wonder where your hard work went and how the performance was. Having the proper tools to report can be valuable in providing the overall performance metrics to your team so that they do not feel in the dark.
Although a silly correlation, sometimes marketers can feel a bit out of the loop, similar to Punxsutawney Phil whose 119 predictions have been right only 39% of the time. Equip your team with the right software to give them the opportunity to view data, project status, and the overall performance of their work.
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